Anindani Rawat

Led end-to-end website design for an emerging media company, focusing on user experience and strategic digital presence.

• Designed and implemented user-centered sitemaps and navigation flows, significantly enhancing user experience and ensuring seamless navigation for the new media platform.
• Managed an iterative design process, incorporating multiple rounds of client feedback and user empathy to deliver a highly refined and effective digital product.
• Optimized user interactions and reduced cognitive load across desktop and mobile versions, improving overall usability and engagement.
• Developed comprehensive responsive designs, ensuring seamless interactivity and a consistent user experience across diverse devices.

Conceptualized and produced detailed isometric illustrations, translating complex ideas into compelling visual narratives for client presentations.

• Translated complex technical concepts into visually intuitive isometric graphics, enhancing comprehension and engagement for key stakeholders.
• Designed two detailed isometric illustrations specifically for investor presentations, effectively communicating client ideas and securing engagement.
• Created compelling, investor-focused visuals that significantly improved clarity and engagement, contributing to successful communication of product vision.

Led visual asset creation and concept development during a summer internship, shaping the brand's visual identity for new product lines.

• Created and refined visual assets for multiple upcoming product lines, directly contributing to the establishment of the brand's visual identity.
• Spearheaded concept development, defining the core design direction for potential new products to align with market trends and brand strategy.

Produced a concise video pitch for key stakeholders, effectively communicating campaign objectives and securing support for initiatives.

• Edited and finalized a compelling short video pitch, instrumental in securing stakeholder buy-in for an upcoming campaign.